Founded in 1971, has quickly managed to consolidate Zaseves good image in the field of articles and home accessories. The reasons for this success can be searched, first in the high product quality control and the other in a search for timeless design, intended to accompany the beauty of form and functionality. The result is the kitchen utensils and accessories for long-lasting and flawless in their daily use. In the production include lever caps, break nuts, crushed potatoes, soft, garlic press, can opener, meat tenderizer, cheese graters. I believe was founded January 1, 1924 by Gustav Kracht with the help of a few employees at his side. A bold decision: the First World War had just ended and were not the best time to leave a secure job and deal with business risks. The company's founder was born February 28, 1877 at Rehme / Westphalia, and from an early age is linked to the world of manufacturing of cutlery in Solingen. Thinker, inventor, passionate, still possible to find his insights in a number of articles produced. Already in the 1912 opener with his gear - better known as a lever opener - was patented. Patents that followed in subsequent years for the object symbol of the company: the tagliacalli. During the first year I BELIEVE produces mainly nutcrackers, kitchen utensils and tagliacalli. Subsequently, the company specializes in making tin-opener and improve more and more his first instrument for pedicure, finding just the approval of professional users of the time. Almost from the beginning Erich Kracht, son of the founder, joined his father in the company. They shared the idea of ??quality as the first effort, maintained by strict quality controls to this day. In 1950, Gert Kracht's nephew, grandson of Gustav, the third generation appears in BELIEVE. His main contributions to the modernization of the company and the conquest of foreign markets. And 'In 1960 he became director. In 1970 his sister Erica Gilhaus, Kracht was born, I BELIEVE enters as a minority shareholder and her husband, Heinz Gilhaus, he became technical director. One year later he died Erich Kracht. The company passes entirely into the hands of Erika and Gert. In 1990, the daughter of Gert Kracht, Gabriel, inherited the company from a serious illness of his father. Gabriel after his death in 1991, graduated in economics, it becomes the owner. . . .